Violet Toning Pigments — Sit directly opposite yellow and orange on the color wheel, canceling brassy tones on contact to keep blonde cool, bright, and salon-fresh. The toning engine of the formula.
Oat Amino Acid Cleansers — Gentle, non-stripping cleansers that lift oil and buildup without pulling out your color or moisture — so you tone without the dryness.
Amla Berry — An Ayurvedic icon prized for centuries for long, thick, lustrous hair; this vitamin-C powerhouse strengthens strands and floods them with brilliant shine.
Fo-Ti Root — A legendary herb in traditional Chinese hair care, treasured for generations to support thick, strong, healthy-looking hair.
Saw Palmetto — A scalp superstar that helps maintain the healthy, balanced scalp that's the foundation for strong, full-looking hair.
Biota Leaf — An antioxidant-rich botanical traditionally used to support a healthy scalp and fuller, healthier-looking hair.
Biotin (Vitamin B7) — The famous hair vitamin, loved for stronger, thicker-looking, more resilient strands — so hair snaps less and grows longer without breaking off.
Hydrolyzed Wheat Protein — A strengthening protein that reinforces each strand to reduce breakage, boost body, and keep length looking full and healthy.
Niacinamide (Vitamin B3) — Nourishes hair and scalp and supports healthy, glassy shine.
Pro-Vitamin B5 (Panthenol) — A humectant that binds moisture deep in the strand for softness, bounce, and flexibility.
Argan Oil — "Liquid gold," rich in vitamin E and fatty acids; seals the cuticle for softness and shine and helps shield color from fading.
Castor Oil — A cult-favorite conditioning oil that smooths and seals the strand to lock in moisture and add serious gloss.
Japanese Camellia — A lightweight J-beauty oil prized for silky softness and glass-like shine, without any weight.
Aloe Vera — A soothing humectant that delivers weightless hydration and comforts the scalp.
Vitamin E — A powerhouse antioxidant that defends hair against daily stress while boosting softness and shine.
