Products That Perform Like The Salon.
Hair That Gets Healthier Every Wash.

Step 01

10-Minute Superfood Hair + Scalp Mask

Feeds the scalp and the strand

This is the only product in the routine that works root to tip, and the scalp is the part everyone else ignores. Ten minutes of botanical oils, superfood extracts, vitamins and minerals on the scalp and through the ends, so the hair coming in is nourished and the hair you already have stops feeling starved. Ultra-light, and it rinses out with water alone.

Once a week, in place of your conditioner. Twice if your hair is very damaged.

Step 02

Superfood Bond Repair Serum

Rebuilds what color and heat broke

Bleach, color and hot tools break the bonds inside the strand, and no amount of conditioning puts those back. This does, along three pathways instead of one, then sends Targeted Keratin Repair to the weakest sections. Work it through mid-lengths to ends and you'll immediately notice stronger, silkier hair.

Twice a week on damp hair. Wait 5 minutes before adding other products or styling.

Step 03

HydraGloss Superfood Glossing Detangler

Protects the repair you just paid for

Repairing hair and then blow-drying it unprotected is a treadmill. This is your daily mist: glass-hair shine, instant detangling, 400 degrees of heat protection and UV defense in one weightless spray. Steps one and two undo the damage, this one keeps it from coming back.

Daily, wet or dry. Always before heat.

The Base

Superfood Shampoo & Conditioner

Stops wash day from undoing the work

Most shampoos strip the natural oil barrier, which is why your hair felt clean and looked worse. Ours cleanses gently with vitamin E, castor and argan oil, then the conditioner puts lightweight hydration back without the heaviness. Hair is stronger, smoother and shinier with every wash instead of a little more tired.

Every wash. Swap the conditioner for the mask once a week.