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Buy 1 set, get 1 FREE + 15% off· Auto-added to cart, no code · 45-Day Happiness Guarantee· no code

4.5 · 3,087 ratings

A letter about curly hair · 5 min read

You love your curls.
Just not the frizz
that comes with them.

Some days your curls look amazing. Other days they're a frizzy mess, whatever you do. I used to think that's how curly hair was. I didn't know what my curls needed. Here's what finally worked for me.

By Jess Whitaker

Phoenix, AZ · September 2026

Read Jess's letter Skip to the set
Long curly hair from behind before Curl Babe: dry and frizzy
Before
The same hair after Curl Babe: defined curls
After

As seen in

  • InStyle
  • Real Simple
  • Daily Mail
  • Us Weekly
  • THE U.S. SUN
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The letter

I love my curly hair.
I just didn't love
wearing it down.

I used to wear my hair up almost every day. Not because I didn't love my curls. I did! I just never knew what they were going to look like.

Some days they'd dry into bouncy curls. Other days they'd dry into a frizzy mess. I'd spend forever styling them, give up, and put my hair in a bun before I left the house. Last year, I was scrolling through my camera roll and realized I had my hair up in almost every single photo.

For a long time I figured that's how curly hair was. My curls looked defined in the shower, then frizzed as they dried, and I told myself it was my curl pattern. When I finally brought it up with my stylist (why didn't I ask her sooner?), she explained it like this:

A curl holds its shape with water.

As wet hair dries, the curl sets. If the water leaves the strand too fast, the hair dries out before the curl has set, and by the next day it's frizz.

Curly hair dries out faster than straight hair, so it needs more help keeping moisture in.

Wash day · curl sets as it dries Wash day · curl sets as it dries
Day two, dried out · frizz Day two, dried out · frizz
Fig. 1 · One curl, from wash day to day two.

She said it comes down to the outer layer of the strand, the cuticle. On curly hair it doesn't lie as flat around each bend, so water gets out faster. Heat tools, color and harsh shampoo lift it further. Over the years the damage reaches the bonds inside the strand too, and the hair gets weak. I'd tried every curly styling routine on TikTok. None of them fixed that.

It was never my curl pattern. My hair couldn't keep moisture in long enough for the curl to set.

My stylist said three things would make the biggest difference:

  1. A hair mask, to give my dry curls more moisture.
  2. A curl cream in place of my gel, to define the curls and keep them hydrated.
  3. A bond repair serum, for the damage my hair had picked up over the years.

After years of nothing working, I wasn't expecting much....so I was SHOCKED after week 2. My curls have literally never looked better. They feel softer, they're bouncier, and they're so much easier to manage. Most of the extra time is the mask, ten minutes once a week.

I used to put my hair in a bun every morning. I've worn my curls down almost every day since March.

— Jess

5 out of 5 stars

“My hair looks so, so defined, so soft. It actually looks moisturized and not crunchy. My curls have much more movement and bounce!”
Tara M. · Curl Babe customer · 4.5 stars from 3,087 ratings across Glimmr
Buy 1 Set, Get 1 FREE Was $193.88 now $82.40

45‑Day Happiness Guarantee

What you've already tried

Can I guess what's on your bathroom counter?

Gel. Mousse. A leave-in. The diffuser. A microfiber towel you plop with.

Every one of them does the same thing: it shapes the curl while the water is still in the hair. None of them changes how long the hair keeps moisture.

  • GelDries into a hard cast over the curl. Scrunch it out and the curl underneath is as dry as it was.
  • Mousse and spraysHolds the surface for a few hours. The moisture is still leaving.
  • Leave-ins and oilsCoats the strand. None of that fixes the open cuticle underneath, so moisture still gets out.
  • Diffusing, plopping, the T-shirtSets the curl gently. It can't hold moisture that's already gone.

You didn't do the method wrong. None of it works on hair that can't keep moisture in.

A bathroom counter with gel, mousse, a leave-in, a diffuser and a microfiber towel
Fig. 2 · Everything on the counter shapes the curl. Nothing on it keeps the water in.

Okay, Jess. What do you use?

What each of the three does.

Glimmr 10-Minute Superfood Hair Mask jar

First, hydrate and nourish the hair cuticle.

The Hair Mask, once a week in the shower in place of conditioner. Its superfood nano-oils are small enough to get inside the strand to seal the cuticle, so moisture stays in. Leave it on for 10 minutes, then rinse.

Glimmr Superfood Bond Repair Serum bottle

Then, rebuild the strand.

The Bond Serum, on the wash days you don't use the mask: 1–3 pumps through damp hair. Triple-Pathway Bond Repair rebuilds the bonds that heat styling and color broke, so the strand is strong enough to hold a curl.

Glimmr Curl Babe Superfood Ceramide Curl Cream bottle

Then, hold the moisture in while the curl dries.

Curl Babe, every time you style, on soaking-wet hair. Its ceramides replace the lipids everyday damage strips from the cuticle, so the moisture stays in while the curl sets. A flexible film holds the shape without a cast or flakes, and it's light enough for fine waves.

The Hair Mask and Bond Serum repair the damage. Curl Babe styles the curl on hair that can keep moisture in.

What's different

Why styling alone won't hold your curls.

Styling products aloneThe Curly Girly Set
Shapes the curl for a few hoursDefines and hydrates curls at the same time
Works on the surface of the strandSeals the cuticle so moisture stays in
Adds hold with a film that dries hardDefines with a flexible hold, no crunch or flakes
Nothing for damage from heat and colorRepairs damage and rebuilds bonds
No guarantee45-Day Happiness Guarantee

Real customers · Curl Babe

What customers notice first.

Cayla V.'s hair before
Before
Cayla V.'s hair after using Curl Babe
After

5 out of 5 stars

Less frizz

Definition that still moves

“This gives me nice definition, helps keep my frizz under control, and my curls still have movement, they don't feel crunchy or stiff.”

Cayla V.· Verified buyer · Curl Babe

5 out of 5 stars

No crunch

“I have way more definition, and it doesn't have that crunchy, heavy feeling that most curl products leave behind, which is my biggest pet peeve.”

Nicole L.· Verified buyer · Curl Babe

Isabel C.'s hair before
Before
Isabel C.'s hair after using Curl Babe
After

5 out of 5 stars

Definition

A tremendous difference

“Glimmr curl cream is the best! It made a tremendous difference in my curl definition and reduced frizz soooo good. Definitely recommend”

Isabel C.· Verified buyer · Curl Babe

Chloe M.'s hair before
Before
Chloe M.'s hair after using Curl Babe
After

5 out of 5 stars

Lightweight

Holds, but still lightweight

“This product is amazing! It holds my curls so well but still feels super lightweight and smells amazing. Definitely adding it to my wash day routine!”

Chloe M.· Verified buyer · Curl Babe

Gianna C.'s hair before
Before
Gianna C.'s hair after using Curl Babe
After

5 out of 5 stars

Shine

Definition without the weight

“This gave my curls such great definition, without weighing my hair down! It helped to tame my frizz and gave my hair such a nice shine. Plus it smells amazing too!!”

Gianna C.· Verified buyer · Curl Babe

Before Before
After After

5 out of 5 stars

Kenzie's curls, before and after.

Kenzie A. · Curl Babe customer · 4.5 stars from 3,087 ratings across Glimmr
Buy 1 Set, Get 1 FREE Was $193.88 now $82.40

45‑Day Happiness Guarantee

When does it start holding?

It took me a few weeks. This is roughly how it went.

  1. The first time I used the Hair Mask, my hair felt softer while it was still wet.

  2. The first time I scrunched Curl Babe through soaking-wet hair and let it dry, the curl set with no cast to scrunch out.

  3. The next morning is the test. I was looking for curls on day two that I didn't have to redo, and after the first week I had them more often than not.

  4. Four to eight weeks in, alternating the Hair Mask and Bond Serum, my hair was stronger. Less breakage, fewer frizzy pieces, and day two looked like wash day.

Two Curly Girly Sets: two Hair Masks, two Bond Serums and two Curl Babe creams

What arrives.

Two of everything. Buy one set and the second is added to your cart free.

  • 2×Hair Mask· 7.43 fl oz
  • 2×Bond Serum· 3.38 fl oz
  • 2×Curl Babe· 5 fl oz

Six full-size products, $193.88 value, for $82.40. Under $14 each.

Buy 1 Set, Get 1 FREE

You have 45 days to decide.

Use all three for six weeks. If you don't love your curls, get a full refund.

Can I point something out?

The other option is buying another gel, mousse and leave-in next month, for curls that still fall apart the next morning.

Instead ofWith the set
Another round of gel, mousse and leave-in next monthThree products, two of each
Restyling every morning after wash day$82.40 once, for two sets
Hair up most daysSoft curls that make you want to keep your hair down

Here's the whole decision.

Worst case

You use it for six weeks, you don't love your curls, so you request a refund and get your money back.

Best case

Your curls look bouncier and feel softer than ever, and you wear your hair down again.

Buy 1 Set, Get 1 FREE Was $193.88 now $82.40

45‑Day Happiness Guarantee

Buy 1, get 1 free15% off
The Curly Girly Set — Curl Cream + Hair Mask + Bond Serum
The Curly Girly Set — Curl Cream + Hair Mask + Bond Serum
Key ingredients in Glimmr Curl Babe Superfood Ceramide Curl Cream: ceramides, sea buckthorn, and rice and silk proteins
Key ingredients in Glimmr 10-Minute Superfood Hair Mask: KeraGlow keratin protein, guava leaf, fig extract, and camellia oil
Glimmr HydraGloss heat protection benefit graphic, protects up to 400 degrees F
Glimmr's 45-day happiness guarantee badge for Curl Babe Superfood Ceramide Curl Cream
Badge confirming Glimmr Mini Hair Mask is safe for color-treated hair
Customer review highlighting results from Glimmr Curl Babe Superfood Ceramide Curl Cream

4.5 · 3,087 ratings

The Curly Girly Set

Hair Mask, Bond Serum and Curl Babe. Buy one set and the second is added to your cart free.

What you get2 sets · 6 full-size products2 sets · 6 products

2× 10-Minute Superfood Hair MaskSeals the cuticle, once a week · 7.43 fl oz Full price $79.92Your price $33.97
2× Superfood Bond Repair SerumRebuilds bonds, other wash days · 3.38 fl oz Full price $69.98Your price $29.74
2× Curl Babe Superfood Ceramide Curl CreamHolds the curl, no cast · 5 fl oz Full price $43.98Your price $18.69

6-in-1 hair nutrition

  • Soft, Bouncy Definition Without the Crunch
  • Tames Frizz All Day
  • Nourishes + Strengthens Weak Strands
  • Deeply Hydrates
  • Rebuilds Broken Bonds for Stronger Hair
  • Targeted Keratin Repair

Price $82.40 Value $193.88 Save $111.48

2 full sets · 6 full-size products · under $14 each

Buy 1, get 1 free, plus 15% off. The second set is added to your cart automatically, no code.

45‑Day Happiness Guarantee · Ships same or next day · Color‑safe and bleach‑safe

How to use

1. Hair Mask, once a week: after shampoo, on damp hair, 10 minutes, then rinse. Use it in place of conditioner.

2. Bond Serum, on your other wash days: 1–3 pumps through damp mid-lengths and ends. Wait 5 minutes before styling.

3. Curl Babe, every time you style: on soaking-wet hair, scrunch up, then air-dry or diffuse on low.

What's inside

10-Minute Superfood Hair Mask, 220 mL / 7.43 fl oz. Nourishes and seals the cuticle in 10 minutes.

Superfood Bond Repair Serum, 100 mL / 3.38 fl oz. Triple-Pathway Bond Repair plus Targeted Keratin.

Curl Babe Superfood Ceramide Curl Cream, 150 mL / 5 fl oz. Ceramides, rice and silk proteins, flexible hold.

Buy one set and a second full set is added free: six full-size products in total.

Ingredients

Curl Babe: Rice Peptide, Silk Peptides, Ceramide NP, Phytosphingosine, Sea Buckthorn Oil, Goji Berry Extract, Green Tea Extract, Sweet Almond Extract, Aloe Vera, Panthenol, Glycerin, Vitamin E.

Hair Mask and Bond Serum: superfood oils and extracts, Triple-Pathway Bond Repair and Targeted Keratin. Full INCI lists are on each product page.

Cruelty-free, color-safe and extension-safe. Sulfate- and paraben-free.

Shipping and returns

U.S. orders ship same or next day by USPS and arrive in 2–5 days.

Every order has the 45-Day Happiness Guarantee: if you don't love your curls, get a full refund.

Questions
I had too.

I've tried every curl product. Why would this hold?

Most curl products shape the curl on the outside of the strand. When the cuticle is open, moisture leaves and the curl frizzes by the next day whatever you style it with. The Hair Mask seals the cuticle and the Bond Serum rebuilds the bonds, so the curl you set with Curl Babe lasts. You have 45 days to see if it holds.

Will it weigh my fine waves down?

Curl Babe is a light, water-based cream with no heavy butters. Start with a penny-sized amount per side and add more only if you need it. For looser waves, use it on towel-dried hair instead of soaking wet.

Will Curl Babe make my curls crunchy?

No. It holds with a flexible film, so there's no cast to scrunch out and no flakes. If it feels slightly stiff once it's fully dry, scrunch it gently and it softens.

Do I use all three on the same day?

No. Hair Mask on one wash day a week, Bond Serum on your other wash days, and Curl Babe whenever you style. On serum days, wait five minutes before the Curl Babe.

Can I use it on colored or highlighted hair?

Yes. All three are color-safe. Use the Hair Mask and Bond Serum between appointments, and Curl Babe every time you style.

What curl types is it for?

Waves to coils. Put Curl Babe on soaking-wet hair for more hold, or towel-dried hair for softer waves.

Is it silicone-free?

The Hair Mask and Bond Serum are. Curl Babe contains one silicone, phenyl trimethicone. All three are color-safe and extension-safe.

Is the second set really free?

Yes. Add one set to your cart and the second is added at $0. No code.

Shipping and refunds?

U.S. orders ship same or next day by USPS and arrive in 2–5 days. Every order has the 45-Day Happiness Guarantee.

A month from now.

I hope you wash your hair in the morning, leave the house with it wet, and it's still curly the next day.

I hope you spend less time fighting frizz and more time actually loving your curls.

And I hope your camera roll starts filling up with photos of your hair down.

— Jess

Buy 1 Set, Get 1 FREE Was $193.88 now $82.40